PHX Fray Photography Guidelines
PHX Fray photographers are expected to spend 1-2 hours taking photos of our players as they play in our leagues.
Ideally, we would like to see 40-75 of your best photos from a nights shoot. Great imagery helps Fray maintain a consistent voice and tone in its marketing collateral.
Here are some guidelines to ensure you are capturing image assets that we can use in our marketing campaigns.
Taking a variety of team photos and coordinating group huddles is highly encouraged.
It is preferred to have these photos taken from a wide angle, thus allowing the marketing team to crop the image as needed.
With a core mission of making fun possible, great photographs of smiling players go along way.
Embrace shots that are posed but not staged, & share moments of connection and positivity.
Sport Action Shots
Focus on a isolated moment in time, using a selective focus. Show the first-person perspective, like getting the highlights reel of someone’s personal memory & nostalgia.
Fray is always looking for great candid images. Thus captured without creating a posed appearance, & by not distracting the subject during the process of taking photos.
Ready To Capture Fray?
We are excited to see what you got! If you have any questions regarding Fray brand best practices, reach out below.